Little Creatures Website Redesign
October 2015 - February 2016
An oldie but a goodie, I had to include this one as I loved designing this site. Little Creatures is one of Australia's favourite craft beer retailers. From small South Australian beginnings, the brand had grown considerably in size and notoriety over the previous eight years. Following their 2015 acquisition by Lion, one of Australasia's largest food and beverage companies - Little Creatures, were looking for a complete revamp of their site.
As with all large-scale website redesigns at Hardhat, the team working on the project took the client through the entire website road mapping process. This involved completely breaking down the brief in order to discover and quote on all features and functions that website would require.
A brand new site with a new brand flavour
It was my job, as the sole digital product designer on the project, to complete all aspects of the UX and design process. This job required a competitor analysis, sitemap and wireframe (Axure), digital style guide and complete website design. This was before the days of design systems, but I always thought in terms of reusable elements, collaborating closely with the dev team for scalability.
Key site features included a new plugin to communicate the weather and associated messaging of each of the Little Creatures brewery locations and an immersive listing page of the entire product range. The critical challenge in designing the site was adapting the new print style guide for digital. I worked closely with the front and back-end development team at Hardhat to ensure the highly stylised lettering could be adapted for web usage with CSS.
