Another project from the archives, but a favourite of my Australian briefs. Patties Foods is an Australian manufacturing company that produces meat pies, baked goods, frozen fruits, and pre-made desserts. Patties Foods is a key player in Australian fast-moving consumer goods, with six core brands under their umbrella - Four N' Twenty, Patties, Herbert Adams, Creative Gourmet, Nanna's and Chefs Pride.

Hardhat Digital won the work from a competitive pitch against four other well-known digital agencies. It was my role to create design concepts for the new Patties website, which were used to win the work. Patties are the largest meat pie-producing company in Australia and the world, so it was a massive win for the agency!

Once Hardhat won the work, I was appointed as the project's lead product designer. The brief was to create a new home for Patties foods, one master website home to all six patties brands.

I designed a modular website that would 'reskin' according to the brand the user landed on so that each brand could utilise its unique assets and identity, essentially looking like six different websites in one.